If writing your website copy causes a major case of ‘blankpageanitus’, or setting up your email marketing gives you hives over hallelujahs…
I’m here to deliver the HALLELUJAHS!
I’ll turn all those ideas swirling around your head into a message that feels natural, aligned, and genuinely like you - words that make your people think: oh, she gets me!
a little bit
a whole lotta
You’re brilliant at what you do, so let’s ensure your communication reflects it.
When you're so close to your business, explaining it can feel harder than it should. This is my sweet spot! I’ll dig out the clarity hiding in plain sight and craft it into words that feel like you, but speak to your ideal client.
You’ll have communication assets that connect with the heart, convince the mind and build a reputation you want to be known for.
about how I can help you communicate better
Grab a cuppa and let’s have a natter...
crafted by your connection-obsessed word nerd & Strategic brand sidekick
Your Brand, Your Voice —
Copywriting & Messaging For service-based personal brands
with my nose in a book, walking in the woods, hanging out with my friends, at the gym or watching
Top Gun: Maverick... AGAIN
(once a fly girl, always a fly girl)
YOU CAN FIND ME:
a harmonious holistic lifestyle, personal development, collaboration over competition, empowering & inspiring others, social justice. Oh, and which way the loo roll should go
Passionate about:
adding laughter whenever I get the chance, spontaneous kitchen dancing, cutting out the 'meh' to make room for 'WOW!'
I BELIEVE IN:
Executive Assistant years: For over a decade, I was trusted by senior directors with running their lives (oh, the power!) and protecting highly sensitive information. It also gave me the opportunity to hone my skills in communication and organisation, as well as the importance of keeping projects on track!
The golden thread throughout has always been about helping people feel seen and heard.
I've also realised that none of it was wasted. Each career, role, and skill we learn is carried into everything we do now. Every part of our lived experience is what makes us brilliant at what we do & the way we do it!. This is part of our signature USP.
When we work together on your brand communication strategy - whether it's a copy project, email marketing strategy or designing a knockout client success suite, I help you uncover your golden thread.
Nothing is wasted - but we're often too quick to file our lived experience and quiver of skills under, 'oh this ol' thang'. Nope, that's your GOLD!
So how about we get cracking on unearthing your real gold, and use it to communicate the depth of your brand to your audience and clients...
Ready when you are!
Samantha, when I’m in trouble, or needing to clarify that I am, in fact, a girl!
I’ve always been a bit of a word-nerd. Playing with poems, scribbling out short stories and memorising the lyrics of my CD inserts. Words have always been my thing. It just took me a while to realise I could turn this obsession into a business I love, but also helps you build a business you love!
My career hasn’t been linear. It’s more of a patchwork quilt, stitched with adventure, a few hiccups & heaps of creativity. But I learned a thing or two along the way...
Flight Attendant Days: reading a ‘room’ in seconds, staying calm at 35,000 feet when things are going slightly pear-shaped, and connecting with a myriad of different cultures. It also means my people skills are second-to-none, and why you know I serve from the heart! Just not in heels these days
Styling & Personal Brand Consultancy (launched mid-pandemic): This role taught me there's an art to listening. And that applying the right personalised details can completely shift how someone shows up with fresh confidence, clarity, and 'This is Me' energy.
I'm Sam
*sneakers all day!
bringing words to life, effortless style, listening heart, infectious laughter, kickass playlists, sassy sense of humour, fierce loyalty & wildly creative mind
Famous For:
Daily rituals:
morning journalling, daily walks, skincare, mixing up my workouts & fabulous shower concerts (obvs!)
From Runways to Word-Nerding
I know what it’s like to evolve, pivot & reinvent yourself. To find your voice, your vibe and infuse it across every touchpoint of your brand so it feels unmistakably you, and attracts your dream clients. That’s why I blend strategy with empathy & intelligence, so your copy doesn’t just sound pretty, it actually works.
The core of your brand is YOU, but your communication is about YOUR CLIENT. I’m here to help you keep both aligned!
Music to your ears, right? So...
How We'll Work Together
Think of this less as outsourcing and more as adding a team member. When you work with me, you don’t hand over your voice — you find it. My job is to draw out the words you’d say if you had the time (and fewer tabs open).
Great communication is both human and strategic. That’s why working with me isn’t about quick fixes or cookie-cutter templates — it’s about crafting words that carry your reputation, reflect your values, and quietly build the kind of business you’re proud to invite people into.
Plus, you'll have clear contracts, timelines, and a collaborative process - so you always know what's happening.
1. We talk it through – I listen for the gold in your story, your values, your quirks — the things that make your brand unmistakably yours.
2. I shape your message – pulling together strategy and psychology so your words feel natural, connect with your audience and convert them into dream clients.
3. You see yourself on the page – copy that sounds like you (so your clients recognise it!). It’s aligned, clear, and says what you need it to say.
4. We put it to work – whether that’s your website, email marketing, or the comms you use daily, I make sure it all flows together with ease.
Here’s what it looks like (for you process girls):
Anderson East
listening:
French Toast
CRAVING:
The Digital Marketing Handbook
READING:
Pints of lemon water
DRINKING:
The Chosen
Binging:
Currently:
- by Alice Benham
“Now, I have a clear, eloquent brand voice that truly reflects who I am and what I offer. Sam’s words are full of life and purpose, and that’s what I love most about working with her. She extracts the very essence of my brand and translates it into copy that feels natural, compelling, and easy for my audience to understand.”
What they're saying...
(worked with me for: messaging strategy, brand voice & website copywriting)
Nerine Jones | Personal Development & Leadership Coach for Personal Brands