Intentional Brand Communication

If writing your website copy causes a major case of ‘blankpageanitus’, or setting up your email marketing gives you hives over hallelujahs…

I’m here to deliver the HALLELUJAHS!

I’ll turn all those ideas swirling around your head into a message that feels natural, aligned, and genuinely like you - words that make your people think: oh, she gets me!

a little bit
a little bit
a whole lotta

sweet

sassy

style

You’re brilliant at what you do, so let’s ensure your communication reflects it.

When you're so close to your business, explaining it can feel harder than it should. This is my sweet spot! I’ll dig out the clarity hiding in plain sight and craft it into words that feel like you, but speak to your ideal client.

You’ll have communication assets that connect with the heart, convince the mind and build a reputation you want to be known for.

about how I can help you communicate better

Grab a cuppa and let’s have a natter...

crafted by your connection-obsessed word nerd & Strategic brand sidekick

Your Brand, Your Voice —
Copywriting & Messaging For service-based personal brands

LET'S CHAT

Personal Brand COPYWRITING | Strategic EMAIL MARKETING | Communication Systems | Personal Brand COPYWRITING | Strategic EMAIL MARKETING | Communication Systems | Personal Brand COPYWRITING | Strategic EMAIL MARKETING | Communication Systems | Personal Brand

with my nose in a book, walking in the woods, hanging out with my friends, at the gym or watching
Top Gun: Maverick... AGAIN
(once a fly girl, always a fly girl)

YOU CAN FIND ME:

a harmonious holistic lifestyle, personal development, collaboration over competition, empowering & inspiring others, social justice. Oh, and which way the loo roll should go

Passionate about:

adding laughter whenever I get the chance, spontaneous kitchen dancing, cutting out the 'meh' to make room for 'WOW!'

I BELIEVE IN:

Executive Assistant years: Trusted by senior directors for over a decade, I honed my communication, organisation, and the integrity of protecting sensitive information, while projects ran like clockwork in my care.

The golden thread throughout has always been about helping people feel seen and heard.

Today, that means creating copy & communication systems rooted in clarity, empathy and confidence, so your voice comes through and your clients lean in.

Samantha, when I’m in trouble, or needing to clarify that I am, in fact, a girl!

I’ve always been a bit of a word-nerd. Playing with poems, scribbling out short stories and memorising the lyrics of my CD inserts. Words have always been my thing. It just took me a while to realise I could turn this obsession into a business I love, but also helps you build a business you love!

My career hasn’t been linear. It’s more of a patchwork quilt, stitched with adventure, a few hiccups, & creativity. But I learned a thing or two along the way...

Flight Attendant Days: reading a ‘room’ in seconds, staying calm at 35,000 feet when things are going slightly pear-shaped, and connecting with a myriad of different cultures. It also means my people skills are second-to-none, and why you know I serve from the heart! Just not in heels these days

Styling & Personal Brand Consultancy (launched mid-pandemic): Listening and applying the right details can shift how someone shows up - with confidence and clarity whilst making an impression.

I'm Sam

Hey There,

*sneakers all day!

bringing words to life, effortless style, listening heart, infectious laughter, kickass playlists, sassy sense of humour, fierce loyalty & wildly creative mind

Famous For:

Daily rituals:

morning journalling, daily walks, skincare, mixing up my workouts & fabulous shower concerts (obvs!)

From Runways to Word-Nerding

I know what it’s like to evolve, pivot & reinvent yourself. To find your voice, your vibe and infuse it across every touchpoint of your brand so it feels unmistakably you, and attracts your dream clients. That’s why I blend strategy with empathy & intelligence, so your copy doesn’t just sound pretty, it actually works.

The core of your brand is YOU, but your communication is about YOUR CLIENT. I’m here to help you keep both aligned!

Music to your ears, right? So...

LET'S CHAT

How We'll Work Together

Think of this less as outsourcing and more as adding a team member. When you work with me, you don’t hand over your voice — you find it. My job is to draw out the words you’d say if you had the time (and fewer tabs open).

Great communication is both human and strategic. That’s why working with me isn’t about quick fixes or cookie-cutter templates — it’s about crafting words that carry your reputation, reflect your values, and quietly build the kind of business you’re proud to invite people into.

Plus, you'll have clear contracts, timelines, and a collaborative process - so you always know what's happening.

1. We talk it through – I listen for the gold in your story, your values, your quirks — the things that make your brand unmistakably yours.

2. I shape your message – pulling together strategy and psychology so your words feel natural, connect with your audience and convert them into dream clients.

3. You see yourself on the page – copy that sounds like you (so your clients recognise it!). It’s aligned, clear, and says what you need it to say.

4. We put it to work – whether that’s your website, email marketing, or the comms you use daily, I make sure it all flows together with ease.

Here’s what it looks like (for you process girls):

LET'S CHAT

Say no more Sam,you had me at 'Hello'

This is the kind of partnership you’ve been looking for — grounded, human, and built on trust. I’d love to hear your story and turn it into a bridge to connect with your clients.

You'll get brand & business brilliance with me by your side